World Humanitarian Day 2013

World Humanitarian Day 2013 - Case Study from Andre&Markus on Vimeo.

http://worldhumanitarianday.org/
Very easy and creative way to do something good.
Yes, words are very powerful.
I would love to share it and donate.

MINI / SPCA "Driving Dogs"

I get their intention which is great.
But is it the best way to present how smart rescue dogs are?
For dogs, it must be so stressful to be trained to drive.
I believe there is a better way to tell people about rescue dogs.
It really catches people's eyes though.

How to use a Video Stamp

Why just send a gift this Christmas, when you can send yourself too? A Video Stamp lets you attach a short, personal video message to your gift; so you can say all the things you would if you were there in person.

Pick up a free Video Stamp today with any Express Post or Express Courier International purchase at participating Australia Post retail outlets this Christmas.

Find out more: http://auspo.st/1b0QLUe


Brilliant idea! Fun and meaningful.
I think it can also be very emotional.

ToolPool

ToolPool from The Fan Club on Vimeo.

Malmö Hardware Store needed an idea to be able to compete with the giant home improvement chains that are taking over the market. We learned that the stores main earnings comes from supplies, not from expensive tools. So we created ToolPool. It works just like a carpool, but with tools. And it's for free. All we ask for in return is that you share our message on Facebook. During the very first month, ToolPool received extensive media coverage, over 600 members and sales in the store increased by 25%.

Oh I really need this!!! Great idea!!! Wish I could find Toolpool everywhere.

Google Outside

Looks cool but is it really useful? Everyone has their smartphone...

Is This The Future of The Airline Website?

http://www.f-i.com/fi/airlines/ beautiful and inspirational visual. nice concept! must go to http://www.f-i.com/fi/airlines/ and check out their full case study.

Korea’s First Interactive Screen Doors Make Debut in Subway Platforms

SEOUL, Korea, Dec 18 (Korea Bizwire) – In a 1987 movie “Wings of Desire,” there is a scene in which an angel reads a human’s mind by putting his hand on the person’s shoulder. Then the person is instantly comforted from her distress and regains hope. Just like in the movie, the same idea has been put to use in real life. Samsung Life, Korea’s largest life insurance company, has recently launched a promotional campaign in which it uses the interactive screen doors in subway platforms.

There have been several attempts before by advertisers to take advantage of the screen doors for commercial purposes. Unlike previous tries, however, Samsung Life’s interactive campaign employs latest technology so that the screen changes messages as the person waiting for the subway walks by.
A college student who experienced the screen door at Gangnam Station said, “I was just waiting for the subway car to come and the screen image changes as if it were following me. I felt good to see the scene of the Han River Bridge early in the morning on the way to school. I could even send a text message by tapping on the screen.” The screen doors are currently in place in Seoul National Teachers College station as well as in Gangnam Station, both on No. 2 Line.
The screen doors at Gangnam Station feature a commercial on the “Serotonin Drum Club.” The image of a saddened young boy changes to a smiling face if the pedestrian gives a “high five” by putting his hand on a palm-shaped spot on the screen, with a scene of young drummers playing music. In a city of 20 million and almost a quarter of them use the subway daily, the interactive screen doors will certainly be a nice way to comfort weary souls.

http://koreabizwire.com/koreas-first-interactive-screen-doors-make-debut-in-subway-platforms/4266

 

very emotional and touching. Hope they have more interactive screen doors. 

I wish I could place my interactive project on the screen door someday.