World Humanitarian Day 2013

World Humanitarian Day 2013 - Case Study from Andre&Markus on Vimeo.

http://worldhumanitarianday.org/
Very easy and creative way to do something good.
Yes, words are very powerful.
I would love to share it and donate.

MINI / SPCA "Driving Dogs"

I get their intention which is great.
But is it the best way to present how smart rescue dogs are?
For dogs, it must be so stressful to be trained to drive.
I believe there is a better way to tell people about rescue dogs.
It really catches people's eyes though.

How to use a Video Stamp

Why just send a gift this Christmas, when you can send yourself too? A Video Stamp lets you attach a short, personal video message to your gift; so you can say all the things you would if you were there in person.

Pick up a free Video Stamp today with any Express Post or Express Courier International purchase at participating Australia Post retail outlets this Christmas.

Find out more: http://auspo.st/1b0QLUe


Brilliant idea! Fun and meaningful.
I think it can also be very emotional.

ToolPool

ToolPool from The Fan Club on Vimeo.

Malmö Hardware Store needed an idea to be able to compete with the giant home improvement chains that are taking over the market. We learned that the stores main earnings comes from supplies, not from expensive tools. So we created ToolPool. It works just like a carpool, but with tools. And it's for free. All we ask for in return is that you share our message on Facebook. During the very first month, ToolPool received extensive media coverage, over 600 members and sales in the store increased by 25%.

Oh I really need this!!! Great idea!!! Wish I could find Toolpool everywhere.

Google Outside

Looks cool but is it really useful? Everyone has their smartphone...

Is This The Future of The Airline Website?

http://www.f-i.com/fi/airlines/ beautiful and inspirational visual. nice concept! must go to http://www.f-i.com/fi/airlines/ and check out their full case study.

Korea’s First Interactive Screen Doors Make Debut in Subway Platforms

SEOUL, Korea, Dec 18 (Korea Bizwire) – In a 1987 movie “Wings of Desire,” there is a scene in which an angel reads a human’s mind by putting his hand on the person’s shoulder. Then the person is instantly comforted from her distress and regains hope. Just like in the movie, the same idea has been put to use in real life. Samsung Life, Korea’s largest life insurance company, has recently launched a promotional campaign in which it uses the interactive screen doors in subway platforms.

There have been several attempts before by advertisers to take advantage of the screen doors for commercial purposes. Unlike previous tries, however, Samsung Life’s interactive campaign employs latest technology so that the screen changes messages as the person waiting for the subway walks by.
A college student who experienced the screen door at Gangnam Station said, “I was just waiting for the subway car to come and the screen image changes as if it were following me. I felt good to see the scene of the Han River Bridge early in the morning on the way to school. I could even send a text message by tapping on the screen.” The screen doors are currently in place in Seoul National Teachers College station as well as in Gangnam Station, both on No. 2 Line.
The screen doors at Gangnam Station feature a commercial on the “Serotonin Drum Club.” The image of a saddened young boy changes to a smiling face if the pedestrian gives a “high five” by putting his hand on a palm-shaped spot on the screen, with a scene of young drummers playing music. In a city of 20 million and almost a quarter of them use the subway daily, the interactive screen doors will certainly be a nice way to comfort weary souls.

http://koreabizwire.com/koreas-first-interactive-screen-doors-make-debut-in-subway-platforms/4266

 

very emotional and touching. Hope they have more interactive screen doors. 

I wish I could place my interactive project on the screen door someday.

Blowing in The Wind - Apotek Hjärtat

Apotek | Ad That Could Blow You Away Literally | Swedish Pharmacy Commercial Subway Trains Billboard

Hair-Raising Subway Ad Blows Away the Competition A clever outdoor ad from Sweden uses a bit of technology to transcend the limits of the medium.

Apotek, a pharmacy brand, outfitted subway platform ads in Stockholm with ultra-sonic sensors that discerned when a train was coming. The ad featured a model with a lush mane, and when the train came, her hair flapped in the wind and she struggled to keep it in place.

The tagline: Make your hair come alive.

The ad surfaced around the same time that another billboard, from IKEA, was using alternating red, blue and green lighting to express three different messages and underscore a point about maximizing space.

Have something to add to this story? Share it in the comments. This Ingenious Subway Ad Activates When the Train Arrives Last November, British Airways unveiled billboards that interact with airplanes. Now, Swedish pharmacy chain Apotek has come up with some creepily-awesome subway ads that respond to incoming trains. To promote a new line of hair products, Apotek snuck ultrasonic sensors into digital screens on a Stockholm subway platform. The sensors monitor the train's arrival, ensuring that the model's luscious tresses are blown away each time the train pulls in.

This video shows the installation process. And here's some additional raw footage --which seems to suggest that timing the ad just right is a bit tricky. In this instance, the model's hair doesn't start blowing until well after the train first arrives. Campaña de Apotek Hjärtat en el metro de Estocolmo Clear Channel Outdoor, especialista en soluciones de comunicación, ha desarrollado una llamativa campaña en una estación de metro de Estocolmo para la compañía farmacéutica Apotek Hjärtat. Ad of the Week: Apotek Hjärtat digital poster An innocuous looking poster in a Stockholm subway proved surprising to commuters recently when the model starring in the ad reacted to the arrival of trains, with her hair blowing around as if by the wind. The digital poster, which is for haircare company Apotek Hjärtat, is our Ad of the Week.
Created by ad agency Åkestam Holst and interactive and post production company Stopp, the poster was fitted with an ultra sonic sensor so it would react to the arrival of incoming trains, though not to passing passengers. The film below shows how it worked: Apolosophy by Apotek Outdoor ad in Sweden Last year we saw a digital billboard ad for British Airways that showed a child stand up and point when a BA plane flew overhead, and this work is a similarly clever use of technology. As with the BA work, the tech is used to create an effect that is right on brand for the client. And the work even impressed Clear Channel: the ad was initially going to run for one day only but the media company saw it as such a good advert for its screens' capabilities that they kept it live for five additional days. THIS SWEDISH SUBWAY AD UNDERSTANDS HOW HARD IT IS TO KEEP YOUR HAIR NICE WHEN THE TRAIN BLOWS PAST The curious dual nature of public transportation means that the arrival of a subway train is met with both the thrill of knowing that you don't have to wait in a station anymore, and the unpleasant experience of dealing with a train that's about to zoom by you, blowing your hair and screaming in your ear. That's something that Scandinavian drug store chain Apotek decided to play with for its new interactive subway poster campaign highlighting a new line of hair care products. In this 45-second video, Apotek, agency Perfect Fools and production company Stopp demonstrate how they installed an ultrasonic sensor in digital posters, which were capable of monitoring when the trains would arrive in the station. As they do, the blonde-haired model who otherwise sits pleasantly smiling and occasionally blinking at commuters suddenly reacts--as her voluminous locks start blowing all over her face. Those in the station seem to appreciate the unexpected fun that the drug store brought to their commute, rendering an otherwise ominous tagline--"makes your hair come alive"--into a safe, friendly bit of relatable whimsy. Advertising: Now with interactive hair

The ads feature a lady with nice hair that swishes about in reaction to the trains. Haircare Poster Reacts To Train's Arrival In Stockholm Subway The Ad That Could Blow You Away Literally!
Apotek
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Love this ad. Very creative and interesting.
But I don't think this ad would work in Seoul because people are not going to watch the screen.
They are going to just stay in the line to take a train. Not many people are going to watch
this awesome ad. If people are not recognizing that model's hair is flapped and she is trying to keep it in place then is it still a nice ad? 

Oh it would be nice if we could place this ad to the screen door in Seoul.

App for Abandoned pets presentaion

동대문 디자인 플라자 (DDP)를 다녀와서

간송문화전을 보기위해 가족과 함께 DDP를 다녀왔다.

제일 처음 간곳은 여자 화장실.

뭔가 이상해서 자세히 보았다. 

 시각장애인을 위한 점자가 튀어나와있지않고 평평했다...

누구를 위한 점자인지 모르겠다

 물내리는 곳이 변기뚜껑에 가려져있어서 좀 불편했다 

 

어떤것을 눌러야되는지 헷갈리는 UX이다...

고민하다가 결국 그냥 아무거나 눌렀다

 간송문화전을 2층에서 한다는 정보를 가지고 2층에 갔다.

 

아무것도 없고 아직 오픈한지 안되서 휑한 느낌이 있었다. 

직원에게 간송문화전은 어디서 하냐니까 다른 건물에서 한다고하였다.

다른건물로 이동하기위해서 1층으로 가서 다른 건물로 이동 후 

4층으로 가서 표를 끊고 2층에서 관람할 수 있다고 하였다.

전시를 보기도 전에 지치는 이동이었다.

1층으로 내려와서 어디로 가야 다른건물이 나오는지 몰라

또 다시 직원에게 물어봐야했다.

다리가 불편한 할머니랑 같이 갔기때문에 

할머니와 엄마는 2층에서 기다리고 나혼자 4층에 표를 끊으러 갔다왔다.

4층에서 2층까지 내려가는 계단, 보기엔 멋있었으나 

현재 내가 몇층에 있는지 알 수 없어 조금 헷갈렸다.

 둘레길도 마찬가지로 지금 내가 몇층에 있는지 알 수 없었고

실제로 민원이 많이 들어온다고 한다.

몇층인지 헷갈려 길을 잃는 사람이 아직은 많다고 한다.

처음 갔을때는 나와 같이간 지인들은 어지러워서 오래 걷기가 어려웠다.

두번째 방문시엔 휠체어가 올라가기에 너무 가파른 경사여서 

올라가는건 포기하고 구경만 하였다.

사진을 찍진 못했지만 주차장에서 나올때 

장애인 주차표시, 출구표시를 이제서야 붙이고 있었고 

준비가 안된것이 꽤 많이 있었다.

장애인 주차와 노인용 주차표시가 있었는데 

색으로도 구별되어있지않고 바닥은 연한회색에 흰색 페인트로 칠해져있어서

바닥을 유심히 보지않는한 눈에 띄지 않았고

아이콘도 장애인 주차구역과 노인 주차구역이 비슷하여 구별하기 어려워서

노인 전용 주차구역에 차를 못댈뻔하였다.

간송문화전은 좋았으나

DDP는 예술로는 멋있지만 UX로는 fail한 부분이 많아서 아쉬웠다.

좀 더 사용자를 생각했으면 좋겠다.

SNFC / EUROPE IS JUST NEXT DOOR

http://youtu.be/GGW6Rm437tE

http://www.tbwa-paris.com/sncf/europe/en/index.html

A year after the success of the "Take a look at Brussels" campaign, SNCF repeats the event by launching a new campaign, "SNCF Europe".
What if it only took the opening of a door to be sent, in a second, from France to another large European city?
On September 13th and 16th, SNCF and TBWA\Paris made it happen for tenths of pedestrians.

Bystanders were able to play with a mime artist in Milan, have their portraits drawn in Brussels, dance with a hip-hop crew in Barcelona, share a romantic boat ride on Geneva Lake, and join a group of young Germans on a bike ride across Stuttgart. These interactive and fun experiences not only created multicultural links among Europeans, but also enabled us all to realize that at the end of the day, Europe it’s just next door.

The success of this event is based on a double technological achievement: providing a spotless real-time experience thanks to a satellite connexion, and hold the operation's sophisticated technology in a custom-made digital screen that fit perfectly inside a doorframe.

Produced by a promising young talent, Nathan Besse, and complemented by Florent Brown's catchy soundtrack, the ensuing video ad will be broadcasted online and at movie theaters, starting October 2nd. The campaign is also supported by an ambitious media plan: massive posters in the Parisian metro, entire stations redesigned in the colors of Europe and SNCF, POS-advertising and on buses.

Google night walk

Project Night Walk

"Night Walk" takes you on an immersive journey through lively Cours Julien, a neighbourhood of Marseille famous for its unique atmosphere and street art. Listening to your guides Julie and Christophe, you can wander around the vibrant streets as if you were really there, thanks to 360-degree panoramas that we captured at night. Your walk is enriched with photos, images, videos, sounds and interesting facts, allowing you to dive into this neighbourhood and learn more about its diverse culture and history. Enjoy your night walk!

https://nightwalk.withgoogle.com/en/home


Felt like I'm really in Marseille. It has nice images and video with great information.
Creative way to listen someone's story. Very interesting and hope it has other places too.

Professor Wu's comment on my recommendation of google night walk
:Thanks for sharing Hyunjung, I pretty like this interactive narrative project, by providing some interesting photos and videos to encourage users to explore the city, it gives people totally new impression of Google map. Also users can have their freedom to create their own nonlinear storyline, quite interactive way to tell a story!

Hints from the lazy bear

http://uxdesign.cc/

amazing website!!!

very helpful~!