Process
After the user research our team couldn't decide which age range to choose. At first, we were going to choose children to change their awareness of abandoned pet. We were discussing about animations and how to make children interact with our app and make them think positive about abandoned pet. But then we thought 20s and 30s are going to be parents and they can influence their children. 20s and 30s are the ones who are interested in abandoned pet more than any other age group in Korea. Also they are the group who uses smart phone the most. We chose 20s and 30s for our target group.
How can we change people's awareness when they are not interested in abandoned pet? How can we not only change their thoughts but also make them act? was our challenge.
All of our team went to the shelters to interview staffs and our team members told me their experiences after they went there. Our team members were not that interested in abandoned pet except me, and they did not think it was important issue. After visiting shelter, their interests increased and one of our team member were searching for the shelter to volunteer. We were thinking 'Experiences can change people's thoughts'. That's where our Idea came out.
Purpose
Improving awareness of abandoned pet.
Idea
Connect people and the shelter.
Let people join as a volunteer for shelter.
Make people experience, feel, and think abandoned pet.
Target
20s and 30s who lives in Seoul, Korea.
People who have a little bit of interests in abandoned pet
and who doesn't have interests in abandoned pet.
Main function
-There is a list of all the available volunteer opportunities. People can join it with their friends.
-People can invite friends whom they want to go with through SNS and communication app.
-After volunteer, they can leave some reviews and share it on SNS.
Goals
Let people see and feel abandoned pet. After the experience of helping abandoned pet,
their negative awareness of abandoned pet will be changed to positive thoughts.
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